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Emotion Sells: The Only Sales Advice You Absolutely Have To Learn
I do not care in what business you work in, whether you take clients or customers, whether you provide a service or a product, if you can address the emotions of the person wanting to purchase something off you effectively you will make the sale.
Many Entrepreneurs and business owners think it has to do with what they provide, and then fall in the trap that they believe their product or service is at fault rather than how they sell that product or service.
Take any of the giants, be it Apple, Coca-Cola, or any other company and look at the ads they produce.
The one thing every good Advertisement has in common is that it tries to awaken some emotion.
Food Ads try to do this by tapping into your desire, Car Ads by tapping into the feeling of power or security, Toy Ads by tapping into Fun and Joy, Phone Ads by taping into Luxury or Status, and so on and so forth.
As such you want to tap into the reason for why a person wants to make a purchase when you are trying to sell something.
For this we will tap a bit more into Conditioning.
In Conditioning there are 4 different aspects that are looked at.
- Adding a Positive — Leads to Positive Conditioning.
