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The 5 Best-Kept Secrets Of Successful Businesses
#1. It’s All About Emotion.
Emotion sells.
Look at any and every commercial to see how they attempt to trigger your emotional state.
Car companies, such as Mercedes, BMW, or Porsche, try to give you feelings of success, luxury and meaning.
While other car companies try to give you feelings of safety, togetherness, or comfort.
Every company has a certain emotional niche they try to fulfill that is not dependent on the product.
Many try to entice with happiness, success or with love or sex, as those are the strongest selling points, but there are also specific sales strategies that involve negative feelings of loss.
Limited Time Offers, Summer Sales, or even buy 1 get 1 free deals, are all designed to make you think you are loosing out if you do not purchase now.
Companies want you to feel loss in not purchasing so you forget about the money you would loose with that purchase.
Millions, if not billions, of dollars have gone into Psychologists to figure out the best way to make people purchase and how to attach to their emotions.
#2. Subconscious Decision-Making.
