The 5 Best-Kept Secrets Of Successful Businesses

Lukas Schwekendiek
4 min readDec 11, 2021

#1. It’s All About Emotion.

Emotion sells.

Look at any and every commercial to see how they attempt to trigger your emotional state.

Car companies, such as Mercedes, BMW, or Porsche, try to give you feelings of success, luxury and meaning.

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Lukas Schwekendiek

Life Coach, Speaker, Writer. Published on TIME, Inc & Huffington Post. Coaching available again! Email: Lukas.schwekendiek@gmail.com with the word "Coaching"