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The Thing People Forget About Selling Themselves Effectively
The basics of selling, in general and including selling yourself, are always the same: creating win-win situations.
Your win may be to start a fulfilling relationship, to get hired by a fantastic company or to make some extra money, and yet, the strategy remains the same.
What most people forget when they are selling anything, is that they must also consider what the other party may win in the exchange.
Many are only out to get theirs and that is why they hardly ever close good deals, for they forget that there are two people involved in every sale.
It is only when the other person also wins, that a good sale can be negotiated.
What are they searching for? Why are they searching for that? What would be their win?
If you can find their desire, and convince them that you are getting them closer to that desire or the solution to that desire, then they will buy.
Everything outside of this are details.
In The Wolf of Wall Street, Leonardo DiCaprios character asks his colleagues to sell him a pen.
The pen, by itself, may not be needed, just like you may not be needed initially, but if you can convince the buyer that there is a need that you can…
