This Is The Hardest Part Of Starting Your Own Company

The Hardest Part about Starting your Own Company is to keep going.

Lukas Schwekendiek
2 min readAug 3, 2019

Many people will tell you that the ones who make their companies are those that manage to fight through all the times of resistance.

That’s not what I mean.

It’s those few that manage to fight the odds, to keep going when no one else is willing to and those that keep going longer than anyone else.

The hardest part about starting your own company is to keep going when money first comes in.

When you’ve braved the storm for so long that you are weathered, teared and utterly exhausted walking through this dark abyss.

What no one tells you is that there are no signs, there is no light to be seen and you have to rely totally on courage and belief to get you through the dark times.

This is where most people give up.

But not you.

No, you kept going!

And then, as if via miracle, when you decided to take one more step instead of giving up the clouds started to part.

There was a light and you finally saw progress!

It’s this moment that most entrepreneurs relax.

Money started coming in and there was hope.

This is where most starting companies fail.

They have been fighting for so long and are so exhausted that they feel they deserve the rest.

And, I mean, money is coming in so they do deserve it… right?

Just because they see the light and found the hope in the darkness they think they’ve reached it.

The entrepreneurs do not go in with the same motivation they did before because they feel they “ made it “ and then they slow down.

Just because they see the harbor does not mean they can relax! But most do anyway.

They work less, take longer breaks, and take it a little easier overall.

The hardest part of starting a company is to keep going when you’re safe.

They had to stay so tunnel-visioned to even reach this point that they do not see that they are still in the middle of the storm.

It’s that moment that lulls most into this false sense of security where the companies fail.

To keep fighting when you finally see the light, when you are weathered, teared and broken by the storm, to work harder than you have to until you’ve truly reached the harbor in the storm, that is the hardest part.

Originally published at http://quora.com.

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Lukas Schwekendiek
Lukas Schwekendiek

Written by Lukas Schwekendiek

Life Coach, Speaker, Writer. Published on TIME, Inc & Huffington Post. Coaching available again! Email: Lukas.schwekendiek@gmail.com with the word "Coaching"

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